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ABOUT ME

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Hi! My name is Nyasha, and I’m a recent MBA grad based just outside Seattle, WA. My journey into marketing and Analytics started in a place you might not expect – a small stained glass business I ran during college. Curious about what drew my customers to me, I became obsessed with data collection and user behavior, which ultimately inspired me to switch my major to marketing analytics from Software Development (right after learning Python and C##, no less). That curiosity for what makes a message click with consumers has never left me.

Before all of this, I earned a degree in biomedical sciences and took copious psychology courses, which gave me a unique lens for understanding the “why” behind consumer decisions. I use that background every day, blending analytical thinking with a deep understanding of human behavior to craft unique and fresh marketing strategies that resonate and convert.

You could say that I have worn many hats. I have experience as a Marketing & Web Development Contractor, Social Media Manager, Creator, Copywriter, and Data Annotation SME. And as a certified Graphic Designer with extensive Adobe Creative Suite skills, I bring both creative flair and technical know-how to every project.